After this act it was no longer possible for people to look at newspapers, photos and their labels as they probably had before. In the following edition, the editors revealed that this intervention was a “Happening of falsified photographs” by Allan Kaprow. On March 20, 1981, the regular edition of the weekly newspaper Die Zeit appeared with three photos, each of which was published once in each of the four parts of the newspaper with different captions, without any indication of the originator or intention of this unusual occurrence. Nach dieser Tat konnte man Zeitungen, Fotos und deren Beschriftungen nicht mehr so betrachten, wie das davor wohl noch möglich gewesen war.
In der folgenden Ausgabe der Zeitung offenbarte die Redaktion, dass es sich bei diesem Eingriff um ein „Happening der falschen Fotos“ von Allan Kaprow handelte. März 1981 erschien die Wochenzeitung Die Zeit mit drei Fotos, die in jedem der vier Teile der Zeitung je einmal mit jeweils anderen Bildlegenden veröffentlicht wurden, ohne einen Hinweis auf Absicht und Urheber dieses ungewöhnlichen Vorgehens. With increasing design vocabulary that includes colors, shapes, symbols, structure and even gesture, we are getting closer to decoding this instinct and perhaps create a design that understands people.Am 20. The power of a designer then lies in the ability to tap into the human instinct. It’s not the user that is the problem then. After all, it is reasonable to expect users to have at least basic knowledge to operate what we perceive as an everyday thing.īut the thing is, designers should not make things work in the way they want it to work, but rather in the way human beings work.įor instance, have you ever downloaded an app, say Facebook or Twitter, and felt that something was wrong but you don’t know why? And then you check the reviews and found similar statements affirming your opinion. It is convenient to cite these reasons when it comes to designing. Younger people might just attribute it to the inability to “teach old dog new tricks.” Older people blame themselves and feel sorry for not being good with technology. Most of the time, these are computer software or websites. If you browse tech-related internet forums, you are likely to find stories of people teaching their parents or grandparents how to interact with technology. Together, these concepts form a standard around which designers base their work-human-centered design. Of course, these principles are not exclusive to doors and apply to a whole lot of everyday things.
Feedback, on the other hand, refers to a signal that something has occurred after an interaction with an object. In the video, Don Norman raised two important principles in design-discoverability and feedback.ĭiscoverability refers to the human ability to discover what operations one can do. Recently, Vox had an interesting feature on the topic, including an interview with Don Norman himself. It was named after Don Norman, the author of The Design of Everyday Things which explored the phenomenon. And we actually have a term for it: Norman door.Ī Norman door is a poorly designed door that confuses or fails to give you an idea whether to push or pull. In fact, if you and other people continually get it wrong, it’s a good sign that it’s a really bad door. If you continually get a door wrong, is it your fault? No.
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